Conjoint Research @ Wharton
Research-driven modeling work focused on improving computational efficiency and statistical rigor for conjoint analysis pipelines.
Implementation Notes
- Benchmarked existing and proposed models with statistical tests to ensure efficiency gains did not degrade inferential quality
- Implemented simulation and utility-estimation workflows to support part-worth computation on larger datasets
- Built analysis tooling for willingness-to-pay and tradeoff interpretation to make outcomes easier to use downstream
- Integrated quickly into an in-flight research codebase and delivered iterative improvements collaboratively